Video

Summer Break Episode 4: Break Their Hearts

Episode four looks at the role of emotion in storytelling and how connecting donors’ passions to your mission keeps fundraising about relationships.

Why is emotion critical when crafting client stories?

In this episode, we take a deeper dive into emotional aspect of storytelling by connecting donor’s passions to your mission.

"It’s so easy to get caught up on the day to day and in the weeds – the science of fundraising. So often we forget, at the end of the day it is about relationships." – Angel De Leon, Vice President

Related content