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Summer Break Episode 3: Break the Ice

Episode three covers opening the door to a new donor authentically, using introductions from mutual connections to start the relationship.

How do open the door to a potential donor in an authentic, genuine way?

"Very few of us walk up to a stranger and open a conversation. Normally, you would look for some kind of introduction, a reason to have the conversation, or know someone who can provide an introduction. An introduction is an ice breaker. Who do you know that knows that person that can make the introduction and triangulate the relationship." Scott Taylor, Vice President

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